What chews my cud – Store Cards

Store Cards
So I love shopping and the concept of a discount or money saving is always welcome. My only issue is nearly every shop now comes with a points card, which in concept a great idea to bring your custom back but I think this has become slightly out of hand.
My purse for example is bigger than my handbag, I counted today how many points/loyalty cards I have. I have 10! Statistically talking this takes 80% of my purse. When do I visit these shops? About twice a month if that!
So there is me staggering to the shops under the sheer weight of my purse, full of pennies and plastic of course! You then get to the till and the cashier asks “do you have one of our loyalty/points/ you’re a great customer/ super duper saver card?”. Warning cashiers you need to give me 30 seconds to realise I do, only then leading me to delving through the pit of my purse to find the right card which would take a good 5 minutes minimum. All that for 2 points which equate to about 0.05pence! There have been times I have given them the wrong card “sorry mam that’s not your super duper saver card that’s your loyalty point system card”. Face palm moment!!
The consumer struggle to gain enough points to make it worth it takes potentially years, when finally the day comes you have £5 from the £6,000 you spent overall trying to get it, the sense of achievement when you purchase your “free” sandwich or bottle of bleach is beyond amazing! Is it really worth it?
Then come the vouchers! There was a day and age when you received post that had meaning like a birthday card somebody has sent to you 3 months before your actual birthday, with the joy of finding a ten pound note in it (thanks Gran). Weekly, Monthly letters now come through “Hi you are valued customers so here is a 100 point bonus voucher if you buy this tin of cat food”. This would help if you had a cat, if anything it embeds that inner struggle and constant wondering “I wonder when I can get my next free sandwich”.


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